Customer relationship management software enables businesses to easily access the data they need to make critical business decisions. With up-to-date CRM software and correct sales processes in place, sales and marketing are more efficient and productive.
Did you know that a typical salesperson spends 66 percent of their time on things other than talking to potential customers on admin and other tasks? With a bad CRM, they’ll spend at least 66 percent of their time NOT SELLING.
The CRM is frequently linked to other company systems. Replacing the CRM can be a large undertaking, and it is important to make the decision carefully.
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Here are five reasons why you should consider replacing your CRM:
The time it takes to maintain and operate the CRM is a source of frustration for the sales staff.
It’s likely that your CRM has outlived its usefulness if key CRM activities take longer than usual and eat into a salesperson’s selling time. Your staff will not use your CRM if it is not basic and easy to use. On the market, there are CRMs that are straightforward, intuitive, efficient, and simple to use.
Customers, both current and potential, want prompt responses. In fact, the vendor who responds earliest receives 50% of the sales. A CRM that isn’t working properly increases response time and can result in missed opportunities. They’re more likely to go to your competition who has a more efficient CRM if you don’t respond quickly enough.
Leadership finds it difficult and time consuming to obtain the information they require to make critical business choices.
Making decisions is an important component of running a business. If your sales staff relies on Google Sheets, Excel, or another private source to keep track of sales leads, there’s a problem, and it’s a significant problem for making accurate decisions.
A consolidated source of information that serves as the “single source of truth” ensures that company executives have access to the data they need to make important business decisions.
It can be time-consuming and tedious to search through multiple systems for a single piece of information. It’s time to consider replacing your CRM software if it doesn’t provide a single view into all of your company’s data.
Instead of using the CRM, salespeople maintain their data in secret silos.
CRM software that is more than a decade old is likely to be limited in capability and difficult to operate. Salespeople can spend less time on administrative tasks and more time with clients thanks to modern CRM software that combines new technical breakthroughs. The easier it is to use and manage the CRM, the more likely it is to be adopted by the sales staff.
For even the tiniest adjustment, you’re spending time and money on outside experts.
CRM work that is outsourced can result in higher operating costs. A company’s CRM software must be evaluated on a regular basis to ensure that it can meet all of the company’s needs. Having to outsource evaluation, updates, and maintenance to a third party diminishes management and team efficiency.
Any user should be able to pull reports, get data, monitor interactions, and set up and manage sales activities with ease using the ideal CRM.
Your existing CRM provider is reducing support and increasing the price each year.
It’s time to think about switching your CRM if you detect a gap between pricing and service or support delivery. Increases in price should correspond to the quality of services provided by your CRM firm.
Simple activities take longer to accomplish in an old or outdated CRM, and your salespeople spend time on admin when they should be selling. Productivity is harmed by a CRM that isn’t working properly or is outdated.
Furthermore, a group of disgruntled salespeople is bad for business because their hearts aren’t in it. Customers can see through a broken CRM and choose to work with a competitor instead. Customer service is improved with a solid CRM!
Contact us today to learn more about HubSpot CRM, a sales-focused platform.