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08 Jun, 22

Pros and cons of purchased email lists

Because they are personal, meaningful, and focused, emails are a successful communication route. However, soliciting people to join your email list is more difficult than it appears. In truth, developing an email list is difficult and time-consuming. Sign-up sheets, telemarketing, hosting events, and running promotions on partner websites are all examples of classic email collection […]

08 Jun, 22

Strategic marketing vs. tactical marketing

When it comes to achieving a goal, the terms tactic and strategy are frequently used interchangeably. However, while the two words may appear to be interchangeable, they have distinct meanings, particularly in marketing. The strategy is the path that leads to the desired outcome. The actions taken to support the strategy are known as tactics. […]

08 Jun, 22

Digital marketing: online vs. offline

All advertising distributed through electronic devices is referred to as digital marketing. When most people think of digital marketing, they think of email, social media, websites, and search engines; in other words, everything that connects to the Internet via your smartphone, tablet, laptop, or PC. Digital marketing, on the other hand, can take place both […]

08 Jun, 22

5 benefits of having an email newsletter

When numerous digital marketing techniques, such as social media marketing and SEO, entered the game, the strength of email marketing was pushed to the side. However, email is still frequently used, and many individuals choose to check their emails over social media or shopping online. As a means of promoting firms, email marketing has never […]

08 Jun, 22

4 ways to increase sales for manufacturing companies

The annual sales quota is the driving force behind the company’s performance. The amount of things you make is determined by how much you sell, and vice versa. It’s the tried-and-true supply-and-demand premise. What’s new is the shift in sales tactics and strategies taking place across the business as a result of technological improvements and […]

08 Jun, 22

What is the difference between marketing automation, CRM, and ERP?

Marketing automation, customer relationship management (CRM), and enterprise relationship management (ERM) all have a lot in common (ERP). All of them are software solutions that assist you in increasing your company’s overall profitability and sales. They do, however, have a number of differences that highlight the importance of using all of them at some point. […]

8 sure-fire ways to increase lead form conversions

We all have one. The contact form is omnipresent, and I defy you to find a website that does not have one. The average B2B form completion rate is 2.23 percent, according to a post on Search Engine Land (form submissions to page views). The wealthiest 10% of the population converts at a rate of […]

5 ways to cut through the noise, and get your message heard

B2B manufacturing companies have been having a difficult time lately. Trade shows and cold calls, as a go-to-market approach, are no longer effective. Is it even possible for a B2B manufacturing company to stand out without a large marketing budget? Yes, it certainly is! Before we get into the 5 Ways to Cut Through the […]

The hidden costs that manufacturers pay for using an outdated CRM

Aside from the cost of a CRM system, a manufacturer must consider other costs, including the cost of running a firm with an obsolete CRM system. Unlike Zoho and MS Dynamic, which both cost $12 and $115 per month, HubSpot allows you to take your customer interactions to the next level for free and without […]

Digital marketing for dummies: everything you need to know

What is the definition of digital marketing? You’ve most likely heard of digital, online, or internet marketing. However, given you’re reading this, you’re clearly not an expert. That’s fine; we’ve all started somewhere. The bad news is that digital marketing is exceedingly hard; the good news is that it doesn’t have to be. Sign up […]